Everton boss David Moyes is hoping the 2011/12 campaign proves to be the making of Victor Anichebe.
Few can question the powerful frontman's ability; it is a distinct lack of consistency that has held him back over the years.
The Nigeria international first burst onto the scene at Goodison Park in 2006 as a talented teenager tipped for a bright future.
Since then he has earned international recognition and become a regular in the Toffees' first-team, but he has struggled to fulfil his undoubted potential.
At the age of 23 he may be about to break those shackles, with a productive pre-season suggesting his injury troubles are behind him.
Moyes hopes that proves to be the case, with it possible that Anichebe could have a big part to play in Everton's plans this season.
Pace and power
"Victor has great potential," the Toffees boss told the club's official website after watching Anichebe find the target in a 3-1 victory over DC United.
"Probably a lot of people seeing him for the first time (in America) would say 'wow, he's a really good player'.
"He has had a few injuries and if he can get rid of them he has got things you can't buy: great strength, great pace and power, and he took his goal very well."
But, having been quick to salute Anichebe's latest display, Moyes went on to reveal that he withdrew the African ace against DC United because of a slight back complaint.
He added: "He has had a bit of a sore back and that's why he didn't play the first game.
"I thought he had a problem with it in the first half but we tried to get him some minutes."