Bristol City boss Keith Millen is refusing to accept defeat in the club's efforts to keep Nicky Maynard.
The highly-rated striker has just one year left to run on his current contract, posing the Robins with quite a dilemma.
He is generating plenty of interest, making it easy enough for City to offload him should they wish to do so.
They have, however, already knocked three bids back and claim the figures offered so far fall a long way short of their valuation.
Millen is adamant that he will not part with Maynard on the cheap and is clinging to the belief that the 26-year-old could yet be persuaded to pen a new deal at Ashton Gate.
"I understand everyone's anxiety in him not signing a new contract and I'd love it to be sorted out sooner rather than later," he told the Bristol Evening Post.
"In my dreams, Nicky signs a new contract and gets the goals that win us promotion.
"There is no reason why that cannot happen. That is my hope.
"But I have done everything I can to persuade him and now it's down to the board of directors."
Millen added: "No-one has offered anything like the money we believe he is worth and I'm confident the club will remain strong in that respect.
"At the moment, there is nothing to worry about on that score, but we will all feel happier when we see Nicky with a pen in his hand."