West Brom striker Peter Odemwingie aims to eclipse last season's 15-goal Premier League haul this time around.
The Nigeria international made a big impression in England's top flight last season following his switch from Lokomotiv Moscow.
Odemwingie is constantly looking to improve and progress and insists beating his own goal record is now his top objective.
However, the 30-year-old acknowledges that it is a team game and that it remains imperative for everyone to maintain their high standards.
"I am always in competition with myself and beating my own records show me that I am going forward, growing and improving," he told the Express and Star.
"So I will set myself a target of beating my own record again. It is going to depend on how much I want it and how much I go for it, but football is also a team game.
"If my team isn't playing well it won't go well for me either. In most of the games I scored goals in last season, our team in general played well.
"If the whole team plays well I will get chances and get goals, so my prayer will be that the whole team functions properly and everybody plays well.
"If that happens, then as a striker I need to get goals for the team and myself. Hopefully the whole team as a unit can do well."
Meanwhile, The Baggies continued their preparations for the new season by claiming a comfortable 4-2 win over student side Ventura County Fusion.
Scotland midfielder Graham Dorrans marked his first appearance in almost five months with a well-taken free-kick after just three minutes.
Simon Cox, Chris Brunt and Roman Bednar also got on the scoreboard as Roy Hodgson's side ultimately claimed a comfortable success at Oxnard College Stadium.
The midlands club will face MLS side Portland Timbers in the third game of their US Tour on Thursday.