James Morrison acknowledges Peter Odemwingie's value to West Brom and hopes he will pen fresh terms.
Nigerian forward Odemwingie was a revelation for the Baggies last season - his first in the Premier League.
He plundered a club-high 15 goals during his debut campaign in England following a summer switch from Lokomotiv Moscow.
Those efforts helped to steer West Brom clear of trouble and saw his reputation enhanced considerably.
Speculation has suggested that a number of those who previously overlooked the 29-year-old are now preparing big-money raids.
The Baggies, though, have no intention of parting with Odemwingie and his team-mates are keen to see him commit his long-term future to the club - with contract talks under way.
Scotland international Morrison said: "It is crucial that we establish Peter's future 100 per cent.
"Look at the contribution he made last season. One of the reasons we stayed in the Premier League was his goals.
"It's fair to say if we take that out of the team, we might have struggled (to stay up).
"Fingers crossed, he signs a new contract. He had a great season and I think he wants to prove that was not a one-off."