Craig Mackail-Smith has revealed that Brighton's ambition was a major factor in his decision to join the club.
The striker had attracted interest from numerous clubs following a prolific season for Peterborough but the chase for his signature came to an end on Monday when the Seagulls finalised a transfer.
Mackail-Smith believes Brighton are heading in the right direction, having earned promotion to the Championship at the end of last term.
They have a highly-rated young manager at the helm in Gus Poyet and will move into a new stadium when the new campaign kicks off.
Mackail-Smith, who has signed a four-year deal, was also impressed by the way Brighton went about their business before he opted to join.
Describing his reasons for choosing Brighton, the 27-year-old told Sky Sports News: "I came down and spoke to the manager and it was his enthusiasm and excitement for me being there, and the excitement he has for the club.
"They seem to be progressing, they are coming to a fantastic stadium and seem to be a club on the up.
"I want to be a part of that and they gave me the opportunity to step back and talk to other people and give me my own time to do it.
"I really appreciated that and came to the right decision, I think."