Skysports.com understands Blackpool striker DJ Campbell is keen to win a move to the Premier League, denting West Ham's hopes of signing him.
West Ham and Queens Park Rangers have both been granted permission to speak to Campbell after meeting the £1.25 million buy-out clause in his Blackpool contract.
Campbell enjoyed an impressive campaign in the top flight last season as he scored 13 goals for Blackpool.
However, Campbell is ready to move on from Blackpool following their relegation as he wants to play in the Premier League.
A number of Premier League clubs, including Fulham and Stoke, are thought to be keen on Campbell, but skysports.com understands Sunderland are leading the chase for the 29-year-old.
Black Cats boss Steve Bruce is a big fan of Campbell, having signed him during his time in charge of Birmingham.
Campbell will now see what offers come in for him before deciding where to continue his career.