Brett Ormerod has extended his spell with Blackpool after signing a new one-year deal with the club.
The 34-year-old striker is in his second spell with the Seasiders having initially joined from Accrington in 1997.
Last season he made six Premier League starts, appearing 13 times off the bench, and he scored once to become the first player in the club's history to score in all four divisions.
In his first spell with the Tangerines, Ormerod scored 62 goals from 124 starts in all competitions to make him a firm fans' favourite at Bloomfield Road.
Southampton paid £1.75million for his services in 2005 and after loan spells with Leeds, Wigan, Nottingham Forest and Oldham, he returned to Blackpool from local rivals Preston in January 2009.
Ormerod played a key role in their promotion to the top flight that season, scoring the winner in the Championship play-off final against Cardiff.
Ian Holloway's unfancied side only narrowly missed out on securing Premier League survival last term and the Pool boss has kept faith in his hard-working frontman as he aims to take them back into the top flight next season.