Peter Odemwingie is ready to listen to West Brom's offer of a new contract, according to his agent.
The Nigerian has enjoyed a wonderful maiden campaign in England since joining West Brom last summer, finishing as their top-scorer with 15 goals.
Baggies boss Roy Hodgson has already stated he would like to see the club offer him a new deal and now talks are set to take place.
Odemwingie has one year remaining of his current deal plus the option of a further 12 months, but Albion want to award him an improved deal for his efforts.
His agent David Omigie told the Express and Star: "Talks should take place any time from now.
"We are just waiting to hear from the club but things should start any moment now, hopefully in the next week or so.
"Peter is okay. He is very happy at West Brom and he will consider whatever is put on the table by them.
"No-one can say for sure what will happen in the future and things will become clearer in the days and weeks ahead."
Meanwhile, Albion are continuing their efforts to sign Israel international striker Itay Shechter from Hapoel Tel Aviv.
He is due to hold talks with Baggies head coach Roy Hodgson in the next few days.
Hannover and Kaiserslautern are also in the hunt for Shechter, who has won nine full caps.