Branislav Ivanovic admits Chelsea have let their supporters down this season and hopes they can end on a high.
The Blues are set to end the campaign empty-handed, making 2010/11 the worst season of the Roman Abramovich era at Stamford Bridge.
There have been two other seasons in which Chelsea have finished trophyless under their Russian owner, but their failings this year have given greater cause for concern.
If Blackburn fail to beat Manchester United on Saturday, Chelsea's reign as Premier League champions will be over ahead of their final home game of the season against Newcastle on Sunday.
Ivanovic accepts that is not good enough for a club of their stature and quality and accepts that the Blues must finish with a flourish if they are to win back the trust of their loyal followers.
The Serbian defender, one of only a few Blues players to shine this season, told the club's official website: "I think our fans deserve to have a good game from us.
"Unfortunately, we didn't win a trophy this season and now we have to show the fans they can believe in us for next year.
"We have to say 'thank you' with this game to our fans because they deserve it.
"It is a difficult moment when you know you don't have any chance but it is important that we are strong and ready for this game.
"We are not expecting an easy game because Newcastle will want to show they are a good team and please their fans, so we have to be ready 100 per cent."
Victory at Stamford Bridge would all but guarantee Chelsea the runners-up spot ahead of London rivals Arsenal.
Ivanovic added: "It's very important we finish as high as we can, which looks like it will be second.
"Everyone is looking at strong teams and, after a not successful year, we have to be strong, show character and be really powerful.
"Next season for us starts with this game against Newcastle and we have to start everything again and be better so we can challenge for the title again."