Crystal Palace co-chairman Steve Parish hopes to persuade Nathaniel Clyne to stay at the club when they hold talks in the summer.
The talented 20-year-old right-back has played every game for the Eagles so far this campaign.
His present deal has just one year to run and he has so far steadfastly refused to sign a longer-term contract which has been on the table since the end of last season.
The England Under 19 international is said to have reservations over the club's future having been part of relegation battles for the last two terms.
Parish, however, is keen to illustrate a positive picture of the future to the full-back and his advisors when they meet in the summer.
"He's got a year to run and we are very, very keen to keep the player at the club," Parish told the Croydon Advertiser.
"We've spoken to his agent and we will see how things progress over the summer.
"He's at an age where we would get a fee for him anyway even if he ran down his current contract.
"I think the way Nathaniel sees it, is that he has had two relegation battles in consecutive years and he wants to be at a team that is challenging at the right
end of the table.
"That's good ambition for any youngster and it's now down to us to persuade him that he can do that here.
"We will sit down with him and his agent and try and do that in the next few weeks.
"We want to try and keep hold of all our best players especially those brought through our academy."
Palace have a rich history of producing players through their Academy that have gone on to play in the Premier League.
Wolves and Birmingham have previously been linked with Clyne and Parish conceded that, if manager Dougie Freedman wanted to cash in on the Academy graduate, it would be his prerogative.
"At the same time, we have to remember that if the manager thinks he can use the sale of the academy players to build a better team then that's what he has to do," he added.