West Brom's in-form striker Peter Odemwingie has revealed a sports psychologist has helped bring out the best of his ability.
The Baggies ace has been one of the finds of the season after joining from Russian outfit Lokomotiv Moscow on a two-year deal last August.
Odemwingie netted his 14th goal of the campaign in Saturday's win over Aston Villa, his fourth in four consecutive games for the club.
However, the Nigerian often dwelled on misses in the past and it was only after seeing a psychologist who convinced him to adopt the attributes of a cheetah that he was able to lose his fear factor.
"The psychologist showed me an image of a running cheetah," explained Odemwingie.
"He said that when I run, he sees that in me; that I change direction and I'm quick. The thing is that cheetahs have the belief in their speed and quality to catch [their prey].
"That means when they lose one they're not scared because they're going to get the next one. He said 'put that in your mind and don't be too worried about a lost chance'.
"He was trying to make me forget about missed chances and bring out the instinct. He said I was a player who does better using instinct, playing naturally, than by thinking.
"That week I had a chance to seal the game and I missed, but in the next match I scored a last-minute winner against Blackpool."