Blackburn boss Steve Kean has vowed to continue in the job despite the growing calls for him to quit.
Kean, 43, was appointed as the manager at Ewood Park following Sam Allardyce's dismissal from the post in December.
However, Kean has overseen a dire run that has seen Rovers fall to just two points above the drop zone.
The run has left many fans calling for him to be ousted as concerns about his lack of experience continue to dog his first management appointment.
"Do I think about quitting? Not for a day, not for a second. It just makes me more determined to go out and win," said Kean.
"I think the criticism has been harsh. There was little written or said when we got a point at Arsenal.
"Then the whole world is going to end because we have drawn a game [at home to Birmingham]."
The criticism of Kean has not just been exclusively the preserve of the national media, with even the local newspaper questioning his abilities.
Yet, the former Reading and Fulham coach insists he will draw on the negatives of this testing period to provide a positive outcome for Rovers' campaign.
"It has been difficult to take. It's in your face all the time and even the local paper is negative," he added.
"The lads don't like it. David Dunn and Phil Jones are from around here and they feel it is harsh.
"I can understand the frustration of the fans. We are sharing it too. But we are going to use it and harness it in our favour."