Ian Holloway has told Charlie Adam this is no time for complacency despite the midfielder's good form being recognised with a nomination for PFA Player of the Year.
Adam has been shortlisted for the prestigious award along with Gareth Bale, Rafael van der Vaart, Carlos Tevez, Scott Parker, Nemanja Vidic and Samir Nasri.
Holloway is proud to see somebody from Blackpool in the running to be named the Premier League's top player, but has challenged the Scot to maintain the high standards he has set.
With seven fixtures to play the Seasiders are currently just a point and a place above the relegation zone, and Holloway recognises how important Adam is to their hopes of staying up.
"I've tried to say it all season, about how good I think he is," said the manager.
"The reflection of it will be if we can stay up.
"All of us connected with Blackpool are all very proud of how we've tried to play and Charlie has got a lot of the plaudits because he hits the sensational pass to one of his team-mates, who normally does quite well with it.
"Everyone talks about the sensational pass instead of his team-mate on the end of it, but he is a brilliant player, and it has been a joy to work with him.
"I have got a few more games left with him and he is still contracted for next year.
"So until anything changes in that, he has got to pull his socks up and keep us up."
Reacting to the news of his nomination, Adam thanked everyone who had voted as well as his team-mates.
He told the club's official website: "To get voted for by your fellow PFA professionals is terrific and it's an honour that they've chosen to pick me.
"I wouldn't be in it unless my team-mates were beside me so I've got to say thanks to them because they have been part of it.
"It's a real achievement not just for me as a player but for us as a squad and as a club because it shows how well we've done."
Who will the PFA vote as their player of the year?
Rafael van der Vaart