The president of Brazilian outfit Santos has urged in-demand forward Neymar to resist approaches from England.
The 19-year-old is hot property at the moment, with a two-salvo against Scotland on Sunday helping to further his blossoming reputation.
Premier League giants Chelsea are known to have been tracking the teenager for some time, with a bid reported to have been rejected last summer.
They are tipped to launch a second raid this year, with money no object to Blues owner Roman Abramovich.
Neymar has admitted that he would be open to such a switch, describing the prospect of a move to Stamford Bridge as a 'dream'.
Santos, though, are keen for the youngster to remain in his homeland and shun interest from Europe.
Club president Luis Alvaro Ribeiro de Oliverira believes Neymar can fulfil his potential in Brazil, with there no need for him to take a risk and try his luck in foreign climes.
He told ESPN: "Playing in England is not the same as playing at (Santos' stadium) Vila Belmiro.
"It is much worse, because of the climate and the style of football, which he is unaccustomed to.
"We have demonstrated that, as he has developed into a player who represents the best of Brazilian football - being audacious, skilful, effective, attacking - he is going to become a key figure in the history of Brazilian football.
"He is going to gain international recognition, and maybe get chosen as the best player in the world, playing in Brazil.
"This is something that hasn't happened since Pele's day, and he has a golden chance."