Sunderland manager Steve Bruce has confirmed that a striker is at the top of his wanted list in the wake of Darren Bent's sale.
The England international departed the Stadium of Light in the January transfer window for top-flight rivals Aston Villa.
Bent commanded an impressive scoring record in the North East but Bruce opted against bringing in a replacement before the window closed.
Bruce is in no rush to seek out striking reinforcements and plans to use up to four months to find the right man for the Black Cats.
The Sunderland chief has seen how quickly things can change following Andy Carroll and Fernando Torres' respective moves and knows he must splash the cash sensibly.
"We have got Welbeck as one of our strikers and we have lost Bent, so you don't have to be a rocket scientist to know where we are looking to strengthen," explained Bruce.
"We will look from now on. All our attention for the next three or four months will be to scour the world to try to find the right striker and the right person we can bring into the club.
"That's got to be our aim, to try to keep improving. That's got to be my job, to make sure that we keep improving as a club and keep improving as a squad.
"We will be looking, we will be looking at the market and scouring the market. But you have just seen how quickly things change in two or three days in England.
"What are Manchester City going to do? What are Chelsea going to do? Liverpool have done theirs. There will be players available. It is getting the right one."