Aston Villa assistant manager Gary McAllister is confident Darren Bent will prove to be a shrewd acquisition.
Villa dug deep to land the England international during the January transfer window, with an initial £18million fee agreed with Sunderland.
Bent has already started to repay that substantial outlay in goals, with two notched in his first three outings.
With a proven track record in the Premier League, it appears that Villa may have spent wisely - especially when taking into account the fact that Liverpool and Chelsea have just splashed out £35m and £50m on Andy Carroll and Fernando Torres respectively.
McAllister said: "Is Darren Bent a bargain at £18 million? Maybe five or six years ago you would have called us all crazy if we were banding these numbers about. But that is the going rate and market forces dictate the price.
"We did our business nice and early in the window and, when you see the prices and transfers at the back end of the transfer window, it looks like a good buy.
"He is proven in the Premier League, he has been in and around it a long time and he is a natural goalscorer."
McAllister turned out alongside some of the finest finishers in the business during his playing days - including the likes of Robbie Fowler, Michael Owen and Ally McCoist - and he believes Bent possesses the predatory instincts required to be a top marksman.
He said: "You go back to Alan Shearer, Michael Owen and Gary Lineker and the guys I played with for Scotland, Ally McCoist, Mo Johnston, Brian McClair.
"I don't think you can coach that goalscoring art into someone. It is a natural instinct, knowing where to go and arriving at the right time.
"I saw Michael Owen's goal against Southampton in the FA Cup last weekend and would anyone else have scored that?
"It is instinct. I don't think you can coach it.
"Sometimes you think, 'How did he wander into such a free space and the ball just arrives?'.
"It is a sixth sense, it is a definite skill. Darren has that."
Meanwhile, Villa have confirmed that promising Swiss keeper Benjamin Siegrist has penned a new three-and-a-half-year contract and will now remain with the club until 2015.