Charlton Athletic have clinched the signing of Bradley Wright-Phillips from League One rivals Plymouth Argyle for an undisclosed fee.
Wright-Phillips has been a target for a number of clubs during the transfer window and saw a move to Reading fall through earlier this month.
A knee problem scuppered that switch and Wright-Phillips sat out Plymouth's 2-0 defeat at Charlton on Saturday due to the injury.
However, the striker has now signed an 18-month deal with the Addicks and is looking forward to making an impact at The Valley.
"I'm delighted to join Charlton," Wright-Phillips, who scored in the 2-2 draw between the two sides at Home Park earlier in the season, told the club's official website.
"It's a club which I'm sure is heading in the right direction, and as soon as I spoke to the manager, I knew I wanted to be a part of it."
Blackpool and Rangers had also been linked with bids for Wright-Phillips and new Charlton boss Chris Powell is delighted to have captured the forward.
Powell said: "I am very happy to have a player of his calibre joining our squad."