West Brom striker Peter Odemwingie is aware that he would have to raise his game if competition for places is increased by the signing of John Carew.
Roberto Di Matteo is expected to step up an attempt to capture the Aston Villa forward if Darren Bent moves to the Midlands from Sunderland.
Carew's arrival would probably mean that one member of West Brom's current first team would drop to the bench, but Odemwingie relishes a battle for a starting role.
The Nigeria international's two goals against Blackpool at the weekend appeared to signal the end of his dip in form and he is determined to maintain a hot streak.
West Brom's current leading scoring with seven goals said: "Will I welcome a new striker? You cannot avoid this.
"Every team has competition between players. It's something that must be there and we have it now.
"I'm not the only player who can play and score, but just at the moment they (the club) feel I'm in a better condition and I'm confident in front of goal.
"Tomorrow it might be someone else because we have 40-odd games a season.
"If someone else comes in and he's good then maybe you will need to do extra that you've never done before to get a shirt. I know that."
Former Lokomotiv Moscow striker Odemwingie has picked up a series of niggling injuries, including ankle and knee problems, but feels he is now close to full fitness.
He said: "Myself now physically I am getting close to being 100 per cent. I hope that will be all for me injury-wise for this season."