Tony Pulis has expressed his delight that Stoke City were prepared to splash the cash on Demba Ba despite seeing the deal collapse over a medical.
The Potters were set to complete the signing of the Hoffenheim striker over the weekend in a £7.1million transfer, only for him to fail a medical.
Pulis believes the deal demonstrates the club's ambition in the transfer market and the backing he has from his chairman Peter Coates, who has also stumped up the funds for Jermaine Pennant this month.
Stoke's manager believes that providing they secure their top-flight status once again come the end of the season that they will be able to continue and strengthen their improving squad next time around.
"It says a great deal about the Coates family and what they are prepared to do for this club," said Pulis.
"They have been fantastic not just for the club but for the area. Without them this club would not be where it is.
"The chairman and his family know what we have got to try and achieve. We have a three-year plan of staying in the Premier League.
"If we stay up this season we will try to integrate our ideas and hopefully progress further. If we can do that, who knows what might happen?
"We thought it was a good deal for a young lad who has scored a lot of goals in Germany. His wages were within our structure so everything was in place.
"But unfortunately here has been a medical problem. The deal as we know it is not going to go ahead."
Chief executive Tony Scholes added: "Whereas in previous transfer windows there was a pressing need to bring in new players, we are not in that position this time.
"Nevertheless we will be exploring the possibility of improving the squad if we consider it to be the right deal for the club."