Paul Scharner has accused West Brom of becoming 'lazy' since the club binned their fine system.
The Austrian feels that the squad has become complacent without the threat of punishment for dressing room misdemeanours, including lapses of punctuality.
He admits that his latest outburst is unlikely to go down well within a group that has already branded him the 'Moanivator', but he feels something has to be said.
With the Baggies having slipped to within a point of the Premier League drop zone, Scharner has warned that no-one at The Hawthorns can afford to take a top-flight standing for granted.
He told the Birmingham Mail: "I think it was going well until the last game before Christmas, against Aston Villa. We stopped the fines at that point.
"Since then we have got lazy and you can see it on the pitch.
"I have chosen to say this to the media because it will maybe get some more attention. I haven't told the manager. I am 30 years old, 11 years a professional player and I think I know what is needed.
"I'm one of the oldest in the squad and I feel a responsibility. My main focus is to wake up not only myself but the whole team.
"It's been bad the last few weeks and I am hoping the fines will return. I tried to bring them back on 2nd January but it's difficult to set back up again because it can be an easier life to not do so.
"When I first came to the club I got called Moanivator.
"Now my question is do my colleagues want to get relegated with a nice Paul Scharner or stay in the league and put up with the 'Moanivator'?
"I am very passionate about this because at the end of the season it will say on my CV that I've either survived or been relegated.
"At the moment there is no relegation and I want to keep that. My main focus and intention is to keep West Bromwich in the Premier League.
"I've made mistakes in the last few games and it's not good enough for me, or my levels. And now it's time to change this, get focused and fight for the team."