Steve Morison is refusing to let ongoing speculation regarding his future become a distraction.
The Wales international has been a revelation for Millwall since signing from Stevenage in 2009.
His prolific form in front of goal has won him a host of admirers, with the 27-year-old now regarded as one of the top marksmen outside of the Premier League.
Inevitably, his ongoing success has led to regular reports of a switch to the top flight, with the January transfer window proving to be no different.
Fulham are the latest side credited with holding an interest, with Mark Hughes keen to bolster his firepower.
Morison, though, is refusing to read too much into the latest reports, with his focus locked solely on his efforts with the Lions.
"It is flattering to be linked with a move to a different club, but I just have to get on with it, keep my head down and keep going," he said.
"I am a Millwall player."