Dundee United boss Peter Houston has told David Goodwillie's suitors to get real if they think they can get him on the cheap.
The much sought-after striker has previously been linked with Rangers and it is believed Blackpool and German side Kaiserslautern are now monitoring the situation too.
Houston accepts it may be time for the 21-year-old to step up to a bigger club and United are willing to sell in the current transfer window.
But with Goodwillie under contract to the end of next season, he insists they will only sell their top scorer at the right price.
"If David Goodwillie moves on to better things I will be the first to shake his hand and wish him all the best," Houston told the Daily Record.
"What I will say, though, is that people need to get real. We have one of the hottest talents in the country. He has 18 months of his contract left. He is a Scotland international, is scoring goals and is progressing all the time.
"I'm not saying I'm expecting him to leave right now but if someone pays the right money then he'll go. If the club get the money that we should do then David will get his chance to go.
"The level he is playing at just now is good enough to earn the money we will be looking for.
"He deserves a move and if someone puts the cash on the table then he'll get it."
Goodwillie scored 13 goals last season and has already hit 11 in the current campaign, earning his Scotland debut against the Faroe Islands in November.
And while Houston expects him to leave, United are looking to get at least £1million.
"Inwardly I have accepted it but I would hate to see him leave for £500,000 or some of the figures we have seen," he added.
"I've spoken to the chairman about this and there is no way he'll be leaving for that.
"If someone starts talking about £1million plus add-ons then I would think we would probably start talking. But there have been no bids for anyone at the club."