Everton boss David Moyes wants his misfiring strikers to score more and build momentum for his side.
Last season's top scorer Louis Saha has failed to find the net so far in the league, while a paltry three Premier League goals have come from his other strikers - two for Jermaine Beckford and the other from Yakubu.
Midfielder Tim Cahill has so far struck eight times to help the Toffees, but Moyes now wants more goals from his strikers as he seeks to guide his 15th placed side into the top half of the table.
The Everton boss was left frustrated by the numerous chances which were squandered in the goalless draw with Wigan last week.
He said: "You need your luck sometimes but we missed quality chances to win the game and we didn't take them.
"If you don't do that you pay the consequences, lucky or not.
"Louis Saha was through against Blackpool, Becks was through in one of the other games - that isn't luck, that is bad finishing. That is more to do with the way the results have been going rather than luck.
"We have never got that momentum we talk about. We need to try to find it, we need to try to get ourselves away from the wrong end of the table and start getting closer to the teams at the top.
"How do you win if you don't take your chances? That is football, we have to keep going. We have to keep creating the chances and hopefully convert them."
The Toffees hoped to have turned a corner in their sluggish campaign after claiming a creditable point at Chelsea a fortnight ago and Moyes is now targeting some valuable wins over the busy festive programme.
He added: "I would rather be eighth than 18th and I would rather be closer to eighth.
"That is the job to try to do it. It is always a difficult period Christmas - a couple of wins can change it but a couple of defeats can send you the other way.
"With the league being so tight, you expect it to change a lot from week to week.
"I can think of half a dozen games we should have won instead of drawn and I can think of another couple we should have won.
"I think performances at the start of the season were very good. At the moment I think they are middle-ish, I wouldn't say they are scintillating.
"When you don't win confidence starts to dwindle but we have asked the players to be tough, resolute and go about their job."
He added: "The quality dropped off a bit in the game against Wigan but I still thought we did enough to win.
"If you win that game 1-0, 2-0, you come away and say you have built on the Chelsea result and you try to get a bit of momentum.
"We didn't do so but hopefully it will turn for them."