West Brom manager Roberto Di Matteo is looking to land a new striker during the January transfer window.
Although the Baggies have made a positive start to the season and are comfortable in mid-table, Peter Odemwingie is their only striker to score more than one league goal.
Di Matteo is eager to boost his strikeforce in a bid to ensure his side remain well clear of relegation trouble.
But the Italian boss accepts that prolific frontmen are hard to come by midway through the season.
"It's easier said than done to find a goalscoring striker," he told the club's official website.
On the look-out
"The whole Barclays Premier League is after one, but we are absolutely looking at that."
Odemwingie has bagged six league goals since his summer switch from Lokomotiv Moscow but missed Saturday's 2-1 defeat at Aston Villa with a groin injury.
The Nigeria international is already a doubt for Sunday's local derby with Wolves at The Hawthorns and Di Matteo is eager to ensure his injury problems are resolved before he returns to Premier League action.
"You get a niggling injury in your knee and then from there you get it somewhere else," he added.
"We need to be careful and manage him properly so we can keep him fit over long periods."