Roy Keane has slammed his Ipswich players after their latest woeful display against Swansea and urged them to improve quickly.
The Ipswich manager would have been forgiven for thinking that his team's fortunes had changes when Andros Townsend put them ahead early in the second half.
It looked like they had weathered the early Swansea storm, but then came the collapse as Craig Beattie grabbed a brace which was sandwiched by a Joe Allen goal.
Ipswich have now lost eight of their last 10 league games, heaping more pressure on the former Manchester United skipper.
He said: "No excuses. We've got to do better.
"We've got no-one to blame but ourselves, in terms of our defending, the chances we missed and not dealing with the setback of their first goal.
"Their first goal was soft and the second was comical, but then I'm pretty sure I had the same conversation last week (after the defeat at Norwich).
"It's like Groundhog Day. We're doing the same things over and over again and I'm saying the same things over and over again.
"I probably need to receive criticism and eight defeats in 10 games is unacceptable.
"I bought players in the summer and I brought players here on loan."
Referee Andy D'Urso played a key role in the 88th minute when - with the score poised at 2-1 - he turned away calls for a penalty when Carlos Edwards appeared to be tripped.
Swansea broke away and killed the game off within 30 seconds when Beattie scored a stunning third goal.
But Keane refused to criticise the official.
He said: "The official didn't cost us the result. Let's not try to find another excuse for us losing the match. It would be easy but it would be wrong."