West Brom striker Peter Odemwingie believes his side's good start to the season has made life more difficult for them in the Premier League.
The Baggies managed some excellent results on their return to the top flight following promotion from the Championship last time out, but now they have only managed one point in five games.
Odemwingie thinks teams are no longer underestimating Albion due to their impressive early form.
He said: "After a good start, teams are coming to us, playing more defensively and we are finding it difficult to open them up.
"Every success has its effect, teams are not under-rating us and it has become more difficult.
"I don't think we are playing badly. We've been a bit unlucky and had a few injuries and suspensions.
"We just need to add a little bit of extra effort which will bring the goals that got us the points.
"We did show we can play and beat any team, so they started looking at us more seriously and that makes things more difficult.
"It's something we have to learn and be ready for because if we get back to playing well it's going to happen again, but we'll know how to respond."
The Nigeria international, 29, has revealed that West Brom have addressed their recent slump in team meetings, and says the spirit is still alive in the camp.
"We had a few meetings this week, and how we react is what's important," he added.
"We just reminded ourselves of our targets, had an open discussion about how we felt as a team, and asked if anyone has ideas about how we can correct the situation and start winning.
"The team spirit is still there. There were no quarrels, people who had opinions spoke them and we have to now use those to get back to where we were.
"What came out of it is that maybe in the first period of the season we went for the half chances, but now we're a bit more patient, and we've had a few chances and haven't taken them.
"We should go and look for the goal more."
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