Gary Taylor-Fletcher expressed his disappointment following Blackpool's 3-2 defeat to Manchester City.
Despite being the dominant side for most of the match, the Seasiders were made to pay for their early missed opportunities as Carlos Tevez bagged a brace and David Silva also struck.
While admitting that he and his team-mates squandered a few chances, Taylor-Fletcher feels that Ian Holloway's side deserved more from the fixture.
"We more than held our own, we would've liked to have gone in a goal up or something but we didn't really create as many clear-cut chances in the first half as we would've liked," Taylor-Fletcher told the club's official website.
"It's gutting the way we played, we were the better team but that's what happens at this level, you get punished, they had a few chances but we deserved something from the game and we're absolutely gutted.
"They got the first goal against the run of play and that seems to have happened to us a few times this season but we've just got to keep going and we'll get our just rewards."
The striker felt the introduction of £26million summer signing Silva turned the match in favour of the visitors.
"That one player who's come off the bench cost four times as much as our whole squad, probably more than that, but it's what we're going to have to get used to every game," he added.
"They've got superstars who can't even get on the bench, but it's a challenge that we're relishing."
Taylor-Fletcher grabbed his side's second goal against City, and despite it being in the final minute of play, he was happy to find the back of the net again.
"It's always pleasing to get a goal. I should be on four now because the first one I scored at Wigan was onside," he added.
"We're just not quite getting that bit of luck at the minute, but we'll stick at it, work hard and make sure we get what we deserve."