Blackpool boss Ian Holloway sympathises with Keith Southern for his lack of playing time so far this season.
The 29-year-old midfielder played a key role in helping the Seasiders achieve promotion from the Championship last term, featuring in 45 matches.
But, after initially struggling with a knee injury, Southern has not been rewarded with a Premier League start this campaign.
And Southern's bid for a regular role in the top flight has been hampered by Blackpool's fine start to the season, which most recently saw them beat Liverpool 2-1 at Anfield.
"Keith Southern has to be the unluckiest man in the world at the moment because he was probably one of our best players last year and he can't even get in yet," Holloway told the Blackpool Gazette.
"I have promised them all they will get a good chance, but with the new players and the formation we've got, we are looking a threat and we caused Liverpool all sorts of problems. But as the season goes on, we'll be tested by injuries and more."
Southern, though, is not feeling sorry for himself as he remains focused on forcing his way back into the first-team fold.
"There's nothing unlucky about my situation," Southern said.
"I'm just desperate to get back in and hopefully I did my cause no harm on Sunday.
"I want to play - there's no shame in admitting it. The manager is a fantastic guy.
"He has brought this club on leaps and bounds and improved me tenfold. I've got a lot to thank him for."