Udinese president Franco Soldati has announced that Juventus have expressed an interest in Antonio Di Natale.
The Bianconeri have undergone a summer overhaul following last season's disappointing showing and are still looking to freshen up their playing staff.
They have set their sights on Italy international Di Natale as he has a proven scoring record in Serie A.
Udinese have given no indication as to whether they would be willing to discuss a deal, but Soldati admits there is interest there.
"Juve are interested in Di Natale," he said at the official presentation of the club's squad for the new season.
It is believed that Juve have offered around €7million (£5.7m) for the 32-year-old frontman.
They are still looking to ship out David Trezeguet and Diego, in an effort to make room for new recruits, but have acted now as the summer transfer window is drawing towards a close.
Di Natale, who was Italy's first-choice striker during their disastrous showing at the 2010 World Cup, joined Udinese in 2004.
He claims to be happy where he is, but he must wait to see whether his current employers will look to cash-in on a player edging towards the end of his playing career.
"I don't know anything. I want to stay in Udine (the town) where I feel good and where I want to finish my career," said Di Natale.
"I've been here seven years and I want to stay here, I don't know anything about a transfer."