Sunderland manager Steve Bruce has admitted he could let striker Martyn Waghorn go out on loan again.
The 20-year-old striker spent last season at Leicester City and proved a real hit at the Walkers Stadium.
Sunderland are currently on the lookout for another forward, and the Black Cats have been linked with moves for Argentina's Ezequiel Lavazzi, Chile's Humberto Suazo and Nigeria's John Utaka.
Bruce recently spoke of his eagerness to bring English talent through to the first team, but reveals that Waghorn could be allowed to leave the club on loan once more.
He told the Sunderland Echo: "All of the Championship want Waghorn. It would only be a loan - I would never contemplate selling him.
"When they've been away and come back, the last thing they want to do is play in the reserves."
Meanwhile, Bruce expects the transfer market to heat up now that the World Cup is over.
He added: "Birmingham have done one or two bits, Man City have done one or two bits, but it has been very quiet.
"We have all watched the World Cup and basically had June off. It's starting now, by the phone calls we are having.
"Everybody is jostling for position and trying to get a few new bodies in, and I would think the work will start now.
"But I think there has been a reality check right throughout the football world. The recession has hit the football industry as well because there is not a lot of cash swilling around at the moment.
"We will see what develops over the next few weeks."