Manchester United midfielder Darren Fletcher is looking to use last season's shortcomings as motivation this term.
The Red Devils' last campaign was aberrantly lacking in silverware following their Premier League and UEFA Champions League disappointment.
Sir Alex Ferguson's side missed out on their fourth consecutive title in the top flight by a single point to Chelsea, and were dumped out of the Champions League in the quarter-finals.
But Fletcher says reflecting on United's failings over the summer has provided him the hunger to meet the new season head-on.
"It runs through your head all summer, the disappointments of last year," Fletcher told the club's official website and MUTV.
"Losing out in the Premier League and the Champions League, you think about what you could have done better, moments that maybe cost you, different things like that.
"It can be a long summer. Sometimes you have to try and switch off, and I managed to do that, but there are other times when you think things through in your head, and you've got to be always thinking about how you can improve yourself as well when you come back.
"But the disappointments of last year will drive us on this year.
"Disappointment brings out a little more hunger in you. It's a long summer when you've not achieved what you want to achieve.
"We achieved a little bit of what we wanted last season and hopefully the hunger the lads will have, plus not wanting to experience that again, will help us."
United defender Wes Brown is confident his side can come back stronger from last season's challenging campaign.
"Like we say every year, the Premier League and the Champions League are the ones we really want to win, so we've got to come back better and stronger this season," said Brown.
"We were close last season but it was never really in our hands. We've got to make sure it is this season.
"You do think about your disappointments, especially when the season's finished, but now it's completely new and we've got to put that behind us. We've got some new players and we can start again."