Andy Hessenthaler hopes to keep Simeon Jackson at Gillingham, but accepts the club may sell the striker for the 'right offer'.
Skysports.com revealed last week that Norwich City are weighing up a move for the Canada international, who scored 18 goals last season as Gillingham were relegated from League One.
A firm approach has yet to be made for Jackson and new Gills boss Hessenthaler is waiting to see if the interest in the forward gathers momentum.
Hessenthaler said: "There's always going to be interest in a player like Simeon who scores plenty of goals.
"If we get the right offer for him something might happen, but I've heard nothing about a move to Norwich.
"Every player's got his price, but we don't want to lose him because we want to get promoted again next year. I'm sure the chairman will keep me informed if anything does develop."
Meanwhile, Gillingham have cancelled their pre-season friendly with Dover which was due to be played at Crabble on 24th July.
Since the end of the season the Whites have lost two managers and their academy boss to the League Two club.