Vicente del Bosque feels Spain have a duty to help make the 2010 World Cup the 'best ever'.
The tournament has got off to a slow start in South Africa, with few memorable games on show and issues regarding the ball and vuvuzelas overshadowing the competition.
Del Bosque, however, whose side kick off their campaign against Switzerland on Wednesday, is hopeful his charges can make this year's World Cup a memorable one.
He said: "We have to be positive. I want to be very optimistic.
"We have to help because this is the first World Cup in Africa.
"So if there are any logistical problems or any other issues, we have to just co-operate so that this World Cup is the best ever."
Spain head into the tournament as reigning European champions and among the favourites for the title.
"It's difficult to get away from the view of the outside," said Del Bosque. "There is an optimism as if we were going to play the World Cup final now.
"But fortunately, we have players that are aware of the reality and not of utopia. Players that know what football is like."
Del Bosque also confirmed a clean bill of health, with star trio Fernando Torres, Cesc Fabregas and Andres Iniesta all training on Tuesday.