Derby County chief executive Tom Glick insists the club are not 'actively looking' to sell striker Rob Hulse.
The 30-year-old scored 12 goals for the Rams last season, but is entering the final year of his contract at Pride Park.
He has been linked with a move to former club Leeds United and Derby's first-team coach Gary Crosby recently admitted the club could cash in on the forward.
However, while Glick offered no guarantees regarding Hulse's future at Derby, he stressed the Championship club are under no pressure to sell.
"There has been constant speculation about Rob, but we're not actively looking to sell him," Glick told the Derby Evening Telegraph.
"Rob is a great pro and has been our top goalscorer for the past two seasons. He's been a great player for us.
"We're fully aware of his contract situation, as are other clubs. We're not in a position where we need to sell Rob, so I think it remains to be seen.
"We feel very good that we have Rob and five other strikers right now who are fit and can do a job for us.
"But we're also asking the question, 'Where are the goals going to come from that will get us where we want to be next season?'"