Burnley have had a club record bid for Nicky Maynard rejected by Bristol City, skysports.com understands.
Maynard has emerged as one of the most in-demand players outside the Premier League, after finishing last season as the top striker in the Championship.
The 23-year-old bagged 20 goals last season and is now being chased by a host of clubs.
City paid Crewe just over £2million for Maynard in 2008, but it is believed they now want more than double that before considering letting him go.
Burnley, who have already signed Dean Marney and Chris Iwelumo following relegation from the Premier League, are not wasting their time in bolstering their squad and they lodged a bid of £3.75million for Maynard.
However, City have rejected their approach and now Burnley will have to up their bid if they have any hopes of landing him.
Maynard is also known to be attracting attention from the Premier League, with Fulham understood to be keen.