David Gold has declared that West Ham will 'push the boat out' to bring in quality players this summer.
Gold's co-owner David Sullivan announced earlier this week that he would listen to offers for every player at the club, with the exception of Scott Parker.
Sullivan's comments sparked fears that many of West Ham's star performers could leave Upton Park, but Gold maintains that they will try to strengthen the squad rather than weaken it.
The Hammers have been embroiled in a relegation battle all season and Gold knows spending will be required if they are to push up the table.
"If there are quality players that we fancy then we'll push the boat out to get them," he said.
"We're an ambitious football club and it's time we turned the tide and started pushing forward. We will be looking to bring in some new players."
Gold and Sullivan provided funds to Gianfranco Zola in January and will continue to back him in the next transfer market, although the financial situation at the club remains delicate.
"There will be money available but we won't put the club at risk. We will not increase the debt at West Ham," explained Gold.
"Our job is to reduce the debt and at the same time to improve and deal with the squad. If that means we have to put some money in then that's what we'll do.
"We don't want this relegation battle to happen again next year. It'll be much more difficult to stay up.
"We are not going to put the club's financial problems into any further difficulties, if we do this it will be with our own money."
Gold also revealed West Ham could lodge a second bid for West Brom midfielder Graham Dorrans after having a £4million offer knocked back this week.
"Everyone was involved in the decision making. Nobody is precluded from it," said Gold.
"A second bid is possible. He is one of the players we are looking at.
"We'll have to wait and see what happens on that. The player is a favourite of mine.
"He is a young British player who we like but having said that, sometimes deals don't work out and you have to move on."