Stoke goalkeeper Thomas Sorensen believes that a constant winning mentality is crucial for any side wishing to survive in the Premier League.
The Denmark international believes that the key to Stoke's campaign this term is that they never sit back - they always strive for success.
Tony Pulis' side take on lowly Hull City on Saturday at the Brittania Stadium knowing that victory would take them over the 40-point mark.
They have vastly improved this term to avoid 'second-season syndrome' and at home they have lost just five times in the top flight, four of those defeats were to the current top four.
"What the manager and players have done well is realising that, just because we stayed in the Premier League, we had to do even better this season," said Sorensen.
"We have improved as a footballing side, especially away from home. Last year we struggled in a lot of games because we invited pressure onto us.
"With the success, the confidence rises. While the manager has allowed the players to play a bit more, he has been good at not letting the attitude slip."
Sorensen says no season is the same and that often sides can be caught out by resting on their past achievements.
"I have been in the game long enough to know every season you start from scratch," he said.
"Whatever you achieved last year, you cannot use that in the season to come.
"We have done that well this year to make sure everyone understood that it would take more effort than last year to stay in the league."
Stoke look to have secured enough points to see them safe this season but Sorensen insists the squad will carry on playing with as much determination as they have all season to ensure a good finish.
He added: "The main target was to keep our Premier League status. Now it is about beating our total last year and hopefully finish in the top half.
"That would be a great achievement and it is definitely possible as there is a lot of confidence in the squad."