Birmingham boss Alex McLeish has laughed off claims West Ham are targeting three of their key players.
The Hammers are now run by former Birmingham owners David Sullivan and David Gold, and reports suggest Liam Ridgewell, Sebastian Larsson and Christian Benitez are on their radar.
Ridgewell and Larsson are out of contract in the summer but are in talks about extensions, with the club in control of both situations thanks to an option to extend their respective deals should they wish to do so.
Ecuador international Benitez, meanwhile, is on-loan from Santos Laguna and McLeish is keen to hold onto his services after impressive showings in his first season in English football's top flight.
The Scot is amused by the media reports, however, claiming he finds the likes of which difficult to take seriously in this day and age.
"I'm not annoyed. It's good fun, all part of the banter," said the former Rangers manager.
"I'm not surprised by anything I read in the papers or see in the media nowadays.
"The mind games, the Premier League's high profile, all makes for good reading and you get a good laugh sometimes."
He added: "In terms of players who are out of contract, there are some discussions ongoing.
"We have got some players coming up to their option periods and we plan to take up those options and let them know more towards the end of the season."
Benitez, 23, has scored just three goals for the St Andrews outfit. However, despite calling for an end to his diving habits, McLeish is a fan of the striker's work rate and is keen to prolong Benitez's stay.
"As regards Christian, I would like to keep him here," admitted the Scot, who has masterminded an impressive return to the top division for the Blues.
"But we have still got work to do and I don't want to talk about anyone's futures until we get the job done finally and the season is over."