Aston Villa defender Richard Dunne thinks that success in the Carling Cup will encourage star players to sign for the club.
Villa take on Blackburn in the first leg of their semi-final in the competition on Thursday, with Martin O'Neill's side favourites to book their place at Wembley.
Dunne, who will be competing in his first semi-final of his 14-year career, believes picking up a trophy would be a massive step for Villa.
"The ambition of every footballer throughout their career is to win something," he said.
"For the young lads here, the more they can win at a younger age, the more experience and the more hunger it will give them to win more.
"If you get your first trophy, it will hopefully lead to more and breed confidence around the side and hopefully clubs will fear us a little bit more.
"But, if we achieve that, players who probably wouldn't want to come to Aston
Villa previously will start looking at us as a successful side where the top players can come and win stuff."
Dunne has been in impressive form for Villa so far this season since his summer move from Manchester City, scoring three times in 17 Premier League starts.
The 30-year-old centre-half will play for the first time in a fortnight against Blackburn after missing out on the FA Cup win over Rovers on 2nd January, and Dunne reveals he feels better for the rest.
"Everyone wants to play every game but sometimes you just have to listen and the manager always knows best," he added.
"To be honest, I am feeling the benefit of it (a break).
"You don't feel tired at the time but, having previously had so many games in a short period does take its toll."