Roy Hodgson is bracing himself to fend off January bids for his in-form striker Bobby Zamora.
The Fulham boss has seen his front man go from zero to hero this season in winning over a sceptical Craven Cottage via a series of imperious displays leading the Cottagers' line.
Such has been the transformation of a player who was painfully lacking in confidence last season, there has even been calls for an England call-up.
Zamora booked his side's passage to the fourth round of the FA Cup on Saturday as his 11th goal of the campaign was enough to see off Swindon.
Hodgson, who deserves credit for persevering with the player when sections of the Fulham faithful thought otherwise, admits he will not be surprised should rival managers come knocking.
"I'm sure he would attract attention because as I have said before, there are not so many players of that type playing in the Premier League and there are even fewer English ones playing in the Premier League," said Hodgson.
"We used to produce a lot of big, strong target-playing type centre-forwards and we were always lamenting the fact that we didn't have the little, quick, tricky ones to play off them.
"Now it seems there is a dearth of target men so I wouldn't be at all surprised if we have calls for Bobby."
Despite finding the net only four times, Hodgson kept faith with Zamora throughout most of last season.
The 62-year-old does not believe Zamora owes him any debt of gratitude but is nevertheless determined to keep hold of the former England U21 international.
"We'll tell those that do bid, hopefully, that he is not for sale and we want to keep him here and we hope he wants to stay with us as well," said Hodgson.
"I don't know that players owe coaches. That would be a new one on the agenda. I think coaches owe players, but players do not owe coaches."