Wigan boss Roberto Martinez has put a new striker at the top of his shopping list ahead of the transfer window opening for business in January.
The Latics have been left short up front with just Hugo Rodallega and Jason Scotland as central striking options following the prison sentence imposed on Marlon King.
Martinez is eager to address this lack of balance in his squad and has earmarked January as the time to do it.
He said: "We are light up front as we have lost Marlon King, which was unexpected.
"That is something we will have to look at and do something in the next window.
"We need to strengthen as we have lost a player and cannot leave ourselves open.
"We know our budget, the money we have to spend. But it is not just about that.
"It is about finding the right players and personalities. We will work on different markets to try and make things happen."
Rodallega has shown his touch in front of goal but Scotland has yet to get off the mark going into the Premier League match against Fulham on Sunday.
It is a different story to last season when the 30-year-old contributed 24 in all competitions for Swansea.
Martinez, however, believes there is more to Scotland's game than goals having worked with the player in the Championship.
He said: "Jason has a great belief and a great arrogance in his play, certainly since we defeated Chelsea.
"He may be waiting to score but he is contributing to the team in a big way. It is a sign of a good striker when you give a lot to your team without getting goals.
"His overall play is exceptional in that respect. I am delighted with him and all the players who have had to adjust to the Premier League."