Hull City chairman Paul Duffen has confirmed Real Madrid striker Alvaro Negredo has turned down a move to the KC Stadium.
Negredo had been lined up as a club record £12million signing by the Tigers, but he has opted against a switch to the Premier League side.
Tigers boss Phil Brown had been hoping Negredo would be at Wednesday's game with Tottenham Hotspur and would also hold talks over personal terms.
However, Duffen has revealed that the 23-year-old will not be joining the club and was trying to remain upbeat despite missing out on another target.
"It's one of those things - it doesn't make any difference to us at all," said Duffen.
"In the nicest possible way it would've been something good to do.
"You move on, there's no time to shed tears for these things, it's just a reality."
Negredo is the latest in a lengthening line of strikers to reject a move to Hull over the summer, with Michael Owen, Fraizer Campbell and Marc-Antoine Fortune all opting for deals elsewhere.
Reports in Spain claim that Negredo will now join Sevilla, who appear to have pipped Real Zaragoza to his signature.