Sky Sports understands several Premier League and Championship clubs are tracking Brighton striker Ashley Barnes.
Barnes is entering the final year of his contract at the Amex Stadium and the 23-year-old has yet to be offered a new deal.
The news has alerted a host of Barnes' suitors, with the former Plymouth man establishing himself as one of the best strikers in the Championship.
Barnes finished as Brighton's top scorer in their first season back in the Championship in the 2011-12 campaign with 14 goals and he scored nine goals last term despite missing seven games through suspension.
Norwich and Hull are both thought to be admirers of Barnes and are actively monitoring his situation on the south coast.
Brighton would be loath to lose Barnes, but they are bracing themselves for bids for the skilful attacker.