Force India to carry Smirnoff sponsorship branding from 2014 Spanish GP
Team hoping to open up F1 to fans through new link-up
By James Galloway. Last Updated: 02/05/14 9:31am
In-form Force India have signed a sponsorship deal with vodka brand Smirnoff with the firm's logo to have a significant presence on the team's VJM07 car.
The Vijay Mallya-owned outfit, which have made their strongest ever start to a season and currently sit third in the Constructors' Championship, have inked a number of new sponsorship deals in recent months and the team say the Smirnoff link-up represents a 'fan-centric alliance' which will help open up the sport for the fans and will also be used to promote responsible drinking.
Force India will carry their new sponsor's branding on the VJM07 for the first time at next week's Spanish GP, with the logo to feature on the car's rear wing and the top of the chassis. It will also emblazon the car's sidepods at unspecified 'key races'.
"It's fantastic to see Smirnoff join the world of Formula 1. It's an iconic, global brand and we welcome them to the Sahara Force India family," Team Principal Mallya said.
"As a team we've always mixed the highest professionalism on the track with great celebrations away from it and our partnership with Smirnoff reinforces these values.
"As we continue to make progress on the track, Smirnoff is the ideal brand to help celebrate these moments and open up the sport to new fans."