Williams

Williams Martini Racing

  • Standing 3rd
  • Points 121

Williams Links

Williams finally announced their new sponsorship deal with Martini on Thursday

Italian drinks company's famous striped livery to adorn FW36

By Mike Wise.   Last Updated: 06/03/14 6:15pm

  • Share:

Sky Bet

    • Retrieving latest Sky Bet odds

Williams have finally unveiled their 2014 car in its definitive colour scheme for the coming season after formally announcing their partnership with Martini.

The sponsorship deal between the Grove team and the Italian drinks firm has been something of an open secret in F1 circles during recent weeks, with images of their FW36 adorned in Martini's famous striped livery published on social media. On Thursday, however, Williams finally had the chance to reveal the new look themselves.

A new look for Williams it might be, but Martini's colours have become an evocative image for motorsport fans over the years. The company first became involved in sportscar racing with Porsche in the late 1960s before switching to F1 in the early 1970s.

By the mid-1970s, Martini had forged alliances with first the Brabham team and later Lotus, and continued to heavily sponsor sportscars and rallying into the 1980s.

The deal comes at an opportune time given the impressive form Williams have shown during pre-season testing. Felipe Massa set the fastest time of all during the final test in Bahrain last week while the Mercedes-powered car has also shown pace and reliability on longer runs.

"We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing," said Sir Frank Williams.

"Williams and Martini share a rich history in the world of motorsport, and the values of our two brands and our shared passion for racing make this partnership a natural fit. It will be great to see the distinctive stripes of Martini Racing return to Formula 1 once again in unison with Williams."

Valtteri Bottas and Felipe Massa in their new Williams Martini Racing colours

  • Share:

Related

F1 in 2014

Top ten moments of 2014 so far

From on-track battles to off-track funnies, the standout moments from the first half of the campaign.

Eric Boullier: Thinks some teams have developed 'extreme' FRIC suspensions

'FRIC extremes led to action'

McLaren's Eric Boullier thinks "extreme" FRIC suspension systems have led to the FIA's decision to declare them illegal.

'Renault changes positive'

Red Bull team boss Christian Horner says management changes the French manufacturer has made are “positive”.

Related Profiles

Most Popular

Features

Market trading

Market trading

Which teams already have drivers under lock and key - and which ones could have vacancies - for 2015?

Team-mate battles

Team-mate battles

Jenson v Kevin? Kamui v Marcus? Which drivers seized the initiative during the opening seven races.

The last team-mate

The last team-mate

Catch-up through Sky Go to watch Damon Hill's evocative and powerful tribute to Ayrton Senna.