Believe in Britain

Sky backing campaign to support leading athletes

Last Updated: 13/02/12 5:35pm

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As a leading investor in sport in Britain for more than 20 years, sport has always been at the heart of what we do at Sky.

Sky and British Cycling's ambition is to inspire the nation to become fans of cycling. Together our ambition is to get millions more people on their bikes and excited about cycling as a sport.

The perfect partnership

When our cycling heroes hit the saddle in July, it won't just be the surroundings that seem familiar. The coaches and support staff will be the same people they've worked with throughout their careers. And the riders in their team will be the same ones they've trained and raced with nearly every day.

It's all thanks to an amazing partnership between Sky and British Cycling.

In 2008, Sky sponsored the GB track team; backing of the road team was added in 2009 which meant our top talent could have the best training and racing week in, week out.

From winter to summer; from track to road; from raw potential to the roar of the podium.

Best of all, riders have been able to switch between the Sky teams and the Great Britain Cycling team seamlessly.

So as they dig in, and as time runs out, they'll have hundreds of small advantages on the competition. And at this level, these are the things that turn milliseconds into medals and into moments we'll remember for a lifetime.

About Sky's support

Sky is supporting British Cycling at every level from the grassroots through to the elite. With the GB Cycling Team and Team Sky, we're backing new cycling talent and creating heroes for people to follow and to inspire the next generation of cyclists.

And we've created Sky Ride a national campaign to help people - whatever their age or ability - to get on their bikes and have fun. We offer free bike rides across the country from mass participation events to local rides. Whether you want to cycle with family, friends, on your own or with women only groups there are hundreds of free rides to choose from.

To find out more about some of Britain's other top cyclists, click here

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