Saturday 23 May 2015 14:00, UK
Tickets to watch Sir Bradley Wiggins' attempt to break the world hour record sold out in just seven minutes.
The 34-year-old four-time Olympic champion and 2012 Tour de France winner will attempt to cycle the furthest distance in 60 minutes at the Lee Valley VeloPark, formerly known as the Olympic Velodrome, on Sunday June 7, live on Sky Sports.
Lee Valley VeloPark manager Jeremy Northrop said: "We haven't seen tickets sell out so fast since London 2012."
Wiggins will return to the same arena which saw Team GB win nine medals during the London Olympics in a bid to break the mark set by Rohan Dennis in February this year.
The UCI hour record, which measures the furthest distance a rider can cycle within an hour, is one of sport's most demanding challenges.
The current record, set by Australian Dennis in Switzerland, stands at an incredible 52.4 km (32.5 miles).
'Holy grail'
Earlier this year his compatriot Jack Bobridge had to be carried from his bike after missing the record by a few metres and later described the exertion from his attempt as “the nearest I will come to death without dying”.
“The hour record is a holy grail for cyclists,” said Wiggins.
I hope this is a challenge that inspires people: Why not get your bike out of the shed and see how far you can go in an hour?
“It’s been fought over tooth and nail by the greatest names in our sport for over a hundred years and it’s time for me to have a crack at it.
“I hope this is a challenge that inspires people: Why not get your bike out of the shed and see how far you can go in an hour?”
Britain’s first Tour de France winner will be supported by Sky in his bid to break the record as part of the company’s continued commitment to cycling.
Robert Tansey, Brand Director for Sky, said: "We're delighted to continue our support of Bradley having already been part of such a successful career.
"Sky will be the only place to watch his attempt on the Hour Record, and we hope it will inspire even more people to get out on their bikes."
