The brilliance of Don Bradman, wizardry of Shane Warne and Steve Waugh's world beaters; the Australian cricket team is well-versed at setting records.
Seeing the Baggy Greens struggle on the field is not what their fans are used to and the once all-conquering cricket nation are now just one defeat away from equalling an unwanted record which has stood since the 1880s.
Not since 1884-88 have Australia lost seven successive Test matches, however a 4-0 whitewash in India and Ashes defeats at Trent Bridge and Lord's have left Michael Clarke's side on the brink of equalling their worst-ever losing streak.
The situation looks desperate for the men from Down Under and the Aussie media have pulled no punches in their assessment of their sides' failings.
It's tough to gloat when the opposition are 10,000 miles away and operating on a different time zone, however Sydney-based radio host Gus Worland admits he is finding life particularly tough at the moment, especially after marrying an English girl!
Speaking to Sky Sports News Radio, Worland, who fronts the Grill Team on Triple M radio has relectantly given his thoughts as the Ashes urn looks set to stay on English soil for a third successive campaign.
Gus on the England v Australia rivalry...
"I'm married to an English girl who has been wearing the Lions gear throughout the rugby series, then you've gone back-to-back in the Tour de France, you're claiming Andy Murray, your cricket team is going unbelievably well - it's tough! I suppose there is a time, though, as a sports fan when you have to hold your hands up and say you are simply better than us and that's what is happening at the moment. We've just got to hang in there as best we can and look to rebuild."
On England's Ashes dominance...
"It's cyclical. I've supported enough Australian teams over the years and lived in England before and understood the pain you guys used to go through. I remember in 1985/86 when we were struggling and Mike Gatting brought his team over and you won it (Ashes series), then we had this wonderful 15 years where we had world-class players, six or seven of which made the team of the century. At some stage that team gets torn apart through retirements or injuries and you have got to cop it on the chin. There are so many cricket fans and sporting fans in Australia who are really peed off with the whole situation and believed that we didn't do the right sort of planning with so many great blokes leaving at one time. Then we had Ricky Ponting and Mike Hussey retiring so we didn't expect that either."
Ashes reaction Down Under...
"There are a lot of annoyed people here, there's no doubt about. At the moment we haven't got the cattle to compete with you guys, to get so close at Trent Bridge and come up 14 runs short was hugely disappointing but we've got to stick with these guys because they're the best we've got at the moment. I watch the cricket through the night every single day and it's painful. People are upset and want heads to roll but I think we've got to calm ourselves a bit because we've picked these blokes and we've got to back them. At the end of the day, who are we going to replace them with? The cupboard is bare at the moment."
Lord's horror show...
"I don't mind losing, I really don't, but what I can't cop is people not having a go. And that's what happened at Lord's, the first-innings, getting bowled out (for 128) on an absolute road was disgraceful. It was un-Australian and unacceptable and that's what people are peed off about."
Changes for Old Trafford...
"I'm not sure they'll be big changes. James Pattinson is obviously injured so Mitchell Starc or Jackson Bird will come in for him. David Warner got 190 odd for Australia 'A' against South Africa 'A' and may come back into contention but saying that Glenn Maxwell got 100 as well and he's a hopeless batsman so it goes to show that perhaps that South Africa attack wasn't up to anything like we'll find in the third Test. Jeez that Jimmy Anderson is annoying!"
Any way back?
"No. There is no way back in this series. We'd have to win three matches on the bounce and I don't even think Glenn McGrath would say we are good enough to win this series! Back in Australia, we may be able to do something in the winter."
Click here to listen to the full Sky Sports News Radio interview with Gus