Stuart Broad is the man all Australians love to hate right now.
Some printed out tee shirts with derogatory comments emblazoned across them, the vast majority loudly booed his name when it was announced over the public address system. Brisbane's Courier-Mail newspaper even stated they wouldn't use a picture of his face, or write his name in their coverage.
Did any of this bother the 27-year-old? Judging by his bowling performance on day one at the Gabba, the answer is emphatically no.
In taking five wickets in the first instalment of the latest Ashes story, Broad not only put England in a strong position but also showed his strength of character, not to mention his obvious bowling talent.
Having chosen not to walk when edging a delivery from Ashton Agar during the first Test of the previous series this summer at Trent Bridge, the Nottinghamshire bowler is public enemy no 1 Down Under.
Jeers to cheers
Those home fans rejoiced when his first delivery was pulled away emphatically by David Warner, only for the jeers to turn to cheers from England supporters when Broad dismissed Chris Rogers at the start of his second over.
He crucially sent back Shane Watson before lunch to end a promising second-wicket stand worth 59, then picked up the prized scalp of Australia skipper Michael Clarke after the break.
The key thing about the Clarke dismissal was not so much the timing as the manner of it. Australia's top-rated batsman was, yet again, troubled by a Broad bumper, resulting in him spooning a catch up to short leg. It is something England will take forward with them for the rest of the series.
Broad wasn't finished there either; Warner proved a gracious host, making amends for his first-ball assault by cracking a long hop straight to Kevin Pietersen at cover to depart for 49.
From 71-1 Australia had slumped to 83-4, and before tea arrived they were six down. This was certainly not what they had planned when opting to have first go on a pitch that whilst offering pace and bounce, looked ideal for batting on.
That theory was proven to some extent when Brad Haddin and Mitchell Johnson combined in a century partnership for the seventh wicket that lifted the Australians to a total that at least looks competitive.
However, Broad refused to allow anyone else to steal the limelight, returning with the second new ball to clean up Johnson with an inswinger. As he showed the ball to all corners of the ground, it seemed the boos were suddenly not so loud. Perhaps even some Australians offered their congratulations.
Dismissing Johnson meant he had picked up his 11th five-wicket haul in Test cricket and his fifth in the Ashes; quite how the journalists at the Courier-Mail will write about day one without mentioning him will be interesting to see. Broad was undoubtedly the headline act.
Boo him at your peril, Australia.