Glamorgan chief executive Hugh Morris is determined to bring back success to the county - but warned it could take time to overhaul their fortunes.
Morris took over at Glamorgan last August following a successful six years as the managing director of the England cricket team, a period which included back-to-back Ashes triumphs.
The former England and Glamorgan opener hopes to lead the county, who start their Division Two campaign against Surrey on Sunday, back to the top of the English game.
Glamorgan did reach the final of the CB40 Cup last year but have struggled in the County Championship, and promotion to the Division One remains their ambition.
"Whenever you go on to the cricket field as a professional sportsman then you want to win games of cricket, which is something we will be targeting," he told Sky Sports News.
"What we want to do over a period of time is to build some success into the club and sustain that success over a period.
"We have a very ambitious target of trying to make sure that we develop our own young talent, that they come into the side and bring back some success on a regular basis for Glamorgan. So that is going to take a bit of time."
He added: "I thought that it was really encouraging that the county went to the Lord's final at the back end of last year. It shows that we have talent in the squad.
"I think that we have a reasonable mix of experienced players and some good youngsters coming through the system.
"And to try to create a successful team on the field and to develop some role models and international cricketers on the field is going to be really important going forward."
Morris is also confident that England's new managing director Paul Downton will appoint the right successor to former head coach Andy Flower to take the team forward following a traumatic winter.
"It is a really tough job, the England team director or head coach, but it is a very fulfilling job when it goes well," he said.
"I struck up a very close relationship with Andy Flower, who I thought did a great job over a long period of time, and I am sure that Paul will be looking for someone to carry on that success."